Domain preserved
Your existing domain, pointed at the new site.
Moving off a slow or outdated site without losing what it already earned.
A real estate website redesign done properly preserves what your current site earned, your domain, your search rankings and your listing history, while replacing everything that was slowing it down.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
What usually forces a redesign
A site built on a page builder years ago, a listing plugin that has fallen behind updates, a PageSpeed score in the 40s and 50s, or a site that has simply never had an area page added since it launched. These are the same underlying problem: the site was assembled rather than built as one coded system, and it has been quietly getting slower and less maintainable ever since.
What is preserved, and what is rebuilt
Your domain moves over and keeps working, your current and past listings are rebuilt as pages rather than left behind, and any URL that has to change gets a redirect so shared links and existing search rankings are not lost. The layout, the listing display and the technical foundation are all rebuilt from scratch.
- Your existing domain, pointed at the new site with no interruption
- Redirects from any URL that changes
- Current and sold listings rebuilt as pages, not left behind
How the switch actually happens
We build the new site fully before anything goes live, review it with you, and switch the domain over once you approve it, so there is no period where your site is half-migrated or offline.
Weighing this against the alternatives
Each comparison says when the other option is the better fit for an agent, and how the two can work together.
- WordPressBest if you or your developer want full control; a managed site wins when you want no plugins, no updates and no hosting bill.
- GoDaddy Website BuilderFine for getting a basic page online fast; a managed site wins when you want to rank for your towns and capture leads.
- Hiring a freelancerA good freelancer is great for a one-off build; a managed site wins on what happens every month after launch.
Plan by plan
Which plan does this come with?
Everything below is part of the same three plans. The Territory and The Portfolio include everything in the plan before them.
| Feature | The Listing$137/ month | The Territory$297/ month + usage | The Portfolio$747/ month |
|---|---|---|---|
| The website | |||
| Pages built for an instant open | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Listing pages that read like a real estate site, not a template | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The legal and compliance pages a real estate site needs | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Catching every lead | |||
| Inquiries routed straight into your CRM | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The AI Engine: chat on your site | Not on The Listing | Included on The Territory | Included on The Portfolio |
| An AI receptionist for the calls you cannot take | Not on The Listing | Included on The Territory | Included on The Portfolio |
| AI replies on SMS, Facebook Messenger and Instagram DMs | Not on The Listing | Included on The Territory | Included on The Portfolio |
| Being found | |||
| A site structured around the areas you serve | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A managed Google Business Profile | Not on The Listing | Not on The Territory | Included on The Portfolio |
| SEO, answer engines and AI assistants, built into every page | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Content that keeps publishing | |||
| Researched articles, published every week | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The Content Engine | Not on The Listing | Not on The Territory | Included on The Portfolio |
| Run for you | |||
| Hosting, security and speed, managed | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A move from your current site that keeps what it earned | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Revisions and a portal built for how you actually work | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The terms | |||
| Researched articles a week | 2 | 2 | 3 |
| Live in | 7 days | 10 days | 15 days |
| Revisions a month | 5 | 5 | 5 |
| One-time build fee, after launch | $797 | $797 | $797 |
AI usage on The Territory and The Portfolio is billed at what our provider charges us, with no markup. SMS carrier fees are passed through at cost. Every feature, explained
How the work actually runs
01
Order and onboarding form
About 15 minutes: your listings, the areas you serve, your brand, your brokerage and license details, and where inquiries should land.
02
One call to fill the gaps
We confirm the scope of this work, your CRM and your launch date, then the build starts.
03
Built, then shown to you live
You review the real site, not a mockup. Changes at that point are ordinary revisions.
04
Approved, then the build fee
The $797 one-time build fee is invoiced only after you approve the live site, and the plan keeps running from there.
Live in 7 days on The Listing, 10 on The Territory, 15 on The Portfolio, counted from the onboarding call. After launch, 5 revisions a month, each completed within 2 to 5 working days.
Scope
What is included
Domain preserved. Your existing domain, pointed at the new site.
Redirects from old URLs. So shared links and search rankings are not lost.
Listing history rebuilt. Current and sold listings brought over as real pages.
A faster foundation. Custom-coded build in place of a page-builder and plugin stack.
Built before it goes live. Reviewed with you first, switched over once you approve it.
Deliberately not included
- A live MLS or IDX feed. Listings are added as pages through revision requests, so nothing syncs automatically from your brokerage system.
- Valuation tools, automated price estimates or investment framing. Your site presents facts about a property, never advice.
- Ad spend or campaign management. The site is built to receive paid traffic; running the campaigns stays with you or your agency.
- A page builder login. You request changes in your client portal instead, and we make them.
- Unlimited revisions. The monthly allowance is generous and uncapped in size, and anything beyond it is a flat fee per revision.
Saying what we do not do is part of the quote. If one of these is essential to how you work, say so before you order.
From a client with a build like this
“My first check was simple: open the buyer area inquiries page on a phone and try to get in touch. Key information comes first and the contact option is clearly labeled. Sending the link by text during a call finally works the way it should.”
Case studies from builds like this
All case studies- One source of truth for buyer area inquiriesFor buyer area inquiries, updates happen once, at the source, with a checklist for everything connected.
- Migrating buyer area inquiries without breaking the pastDay to day with buyer area inquiries, visitors following years-old links land somewhere useful.
- A buyer area inquiries site the team can run themselvesWhen it comes to buyer area inquiries, the site now comes with its own instructions for keeping it.
What you get
Redirects from old URLs
So shared links and search rankings are not lost.
Listing history rebuilt
Current and sold listings brought over as real pages.
A faster foundation
Custom-coded build in place of a page-builder and plugin stack.
Built before it goes live
Reviewed with you first, switched over once you approve it.
Questions about real estate website redesign
Will my current site go offline while the new one is being built?
No. The new site is built in full before anything is switched over, so your current site keeps running until you approve the replacement.
Will I lose my current Google rankings?
We redirect every URL that changes to its new equivalent, which is the standard way to preserve rankings through a redesign. Some fluctuation during the transition is normal and typically settles within a few weeks.
Can you bring over listings from my current site even if it is on a different platform?
Yes. Send us the content and photos during onboarding, from whatever platform they currently live on, and we rebuild them as pages on the new site.
Does a redesign cost more than a new site?
No. The pricing is the same three plans, whether this is your first website or your fourth. The build fee is invoiced only after the new site is live and approved.
How long does a migration take?
The same launch window as a new site on your plan. The new site is built in full first; the switch itself takes minutes once you approve it.
What happens to my email during the move?
Nothing. Email uses separate DNS records from the website. We change only the website records and check the mail records stay exactly as they are.
Can you keep my old URLs exactly as they are?
Where the structure allows, yes. Where a page moves, we redirect the old address to its closest equivalent so shared links and search rankings are not thrown away.
What if my old site has hundreds of posts?
We bring over what is worth keeping and redirect the rest. Thin or outdated posts are usually better redirected to the relevant area page than republished.
Can I keep my current domain registrar?
Yes. Your domain can stay where it is and simply point at the new site, or we can register a new one in your name as part of the plan.
See it built for your business.
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.