A real-estate-specific starting point
Not a general small-business theme with a listing plugin bolted on.
The site
Playbooks on structure and search
02AreasThe eight shapes of market, and the page each one gets
03Search this siteEvery page, service, area and article
04Compare optionsGoHighLevel, WordPress, Wix, freelancers and more
05Case studiesTwenty real builds, in the client's words
06FAQAnswers on the offer
07AboutWho builds it
08ContactTalk to a person
09How it worksFrom onboarding to launch
Shape of market
Preview
A downtown page is organized by building, not by postcode, because a search for a tower is a search for one address.
The page carries
Preview
A subdivision page wins on the name of the subdivision, so the name is the h1 and everything else hangs off it.
The page carries
Preview
A shoreline page carries the facts a waterfront purchase turns on, because those are the searches that reach it.
The page carries
Preview
A new construction page is a release schedule, so it is built to be edited every time a phase opens.
The page carries
Preview
A land page answers the questions a parcel raises before anyone asks for a showing, because a showing is a long drive.
The page carries
Preview
A relocation page is read from another state, so it explains the market rather than assuming it.
The page carries
Preview
A historic district page has to carry the rules, because the rules are what a buyer there is searching for.
The page carries
Preview
An entry band page is organized by price and by program, because that is the shape of the search behind it.
The page carries
A real estate website template only earns its name if it already understands listings, areas and showing requests, and every design we start from is rebuilt around your brand, your listings and your areas before it ever goes live.
What it costs
A marketplace template built for a general small business has no real answer for a listing page, an area page or a showing request, so an agent using one ends up bolting a separate listing plugin on top, which is exactly the plugin-stack problem a coded build avoids. Our starting points are built for real estate from the ground up.
Nothing stays generic. Your name, your colors, your listings, your areas and your process replace every placeholder, and the structure is adjusted to the number of areas and the listing volume you actually have. Two agents starting from the same design end up with genuinely different sites once their content is in place.
The fastest way to see what a starting point looks like for your business is a live demo, where we walk through a build for your kind of practice, in your colors, on your screen. See the current state of published designs on the templates page.

Scope
A real-estate-specific starting point. Not a general small-business theme with a listing plugin bolted on.
Full brand rebuild. Colors, typography and logo replaced before launch.
Area structure fitted to you. Built for the number of areas you actually serve.
Your listings loaded in. Populated with your own content before going live, not placeholder text.
A live walk-through first. See the design in your colors before you commit.
Deliberately not included
Saying what we do not do is part of the quote. If one of these is essential to how you work, say so before you order.
From a client with a build like this
“The 'did you receive it?' calls about buyer area inquiries were a daily occurrence here. Now the sender gets a summary, the next step in plain language, and a way to correct mistakes. It sounds minor until you add up the reassurance calls it has replaced.”
Each comparison says when the other option is the better fit for an agent, and how the two can work together.
Plan by plan
Everything below is part of the same three plans. The Territory and The Portfolio include everything in the plan before them.
| Feature | The Listing$137/ month | The Territory$297/ month + usage | The Portfolio$747/ month |
|---|---|---|---|
| The website | |||
| Pages built for an instant open | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Listing pages that read like a real estate site, not a template | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The legal and compliance pages a real estate site needs | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Catching every lead | |||
| Inquiries routed straight into your CRM | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The AI Engine: chat on your site | Not on The Listing | Included on The Territory | Included on The Portfolio |
| An AI receptionist for the calls you cannot take | Not on The Listing | Included on The Territory | Included on The Portfolio |
| AI replies on SMS, Facebook Messenger and Instagram DMs | Not on The Listing | Included on The Territory | Included on The Portfolio |
| Being found | |||
| A site structured around the areas you serve | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A managed Google Business Profile | Not on The Listing | Not on The Territory | Included on The Portfolio |
| SEO, answer engines and AI assistants, built into every page | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Content that keeps publishing | |||
| Researched articles, published every week | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The Content Engine | Not on The Listing | Not on The Territory | Included on The Portfolio |
| Run for you | |||
| Hosting, security and speed, managed | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A move from your current site that keeps what it earned | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Revisions and a portal built for how you actually work | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The terms | |||
| Researched articles a week | 2 | 2 | 3 |
| Live in | 7 days | 10 days | 15 days |
| Revisions a month | 5 | 5 | 5 |
| One-time build fee, after launch | $797 | $797 | $797 |
AI usage on The Territory and The Portfolio is billed at what our provider charges us, with no markup. SMS carrier fees are passed through at cost. Every feature, explained
About 15 minutes: your listings, the areas you serve, your brand, your brokerage and license details, and where inquiries should land.
We confirm the scope of this work, your CRM and your launch date, then the build starts.
You review the real site, not a mockup. Changes at that point are ordinary revisions.
The $797 one-time build fee is invoiced only after you approve the live site, and the plan keeps running from there.
Live in 7 days on The Listing, 10 on The Territory, 15 on The Portfolio, counted from the onboarding call. After launch, 5 revisions a month, each completed within 2 to 5 working days.
Not a general small-business theme with a listing plugin bolted on.
Colors, typography and logo replaced before launch.
Built for the number of areas you actually serve.
Populated with your own content before going live, not placeholder text.
See the design in your colors before you commit.
No. Colors, typography, area structure and every piece of content are rebuilt around your business, and the number of areas and listings you have changes the page count and layout in practice.
Book a demo and we walk through a build for your kind of business, in your colors, on your screen, in about 30 minutes.
Check the templates page for the current state. Until the first designs are published there, a live demo is the fastest way to see one.
Tell us during onboarding. The starting point is a foundation, not a limit, and structural preferences are worked in before launch.
A starting point informs the structure; everything visible is rebuilt around your brand, your areas and your listings. Two agents starting from the same point do not end up with the same site.
The launch times are the same as any build on your plan, counted from the onboarding call, because the work is in your content, your areas and your connections rather than in drawing from scratch.
Yes. A design change is a revision like any other, within the included monthly allowance, and there is no limit on how large a single revision is.
Every starting point carries the same structural pieces: listing pages, one page per area you serve, a hub page linking them and the standard pages a real estate site needs.
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.
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