A website that carries your name and your listings, not a brokerage roster.
A solo agent needs a site built around one name and the areas that name is known in, rather than a page pulled from a brokerage template with your headshot swapped in.
Who this is for
Solo listing agents who need a site built around the way they actually work, not a generic agent template.
A short form tied to each listing page that asks for a preferred time and routes straight into your CRM or calendar.
What usually goes wrong for solo listing agents
The brokerage-provided site looks the same as every other agent at the firm, with no way to stand apart.
Listings live only inside the brokerage system and disappear from your own site the day they close.
There is no page for the towns you actually farm, so a search for those areas finds a portal instead of you.
Updating anything requires a request to a marketing department that gets to it eventually.
What it looks like
Every page is built around your listings, your areas and the way you actually sell, then checked on a phone before it goes live.
The pages your site will carry
- 01Home
- 02About you
- 03Current listings
- 04Sold listings
- 05One page per area you serve
- 06Buyer resources
- 07Seller resources
- 08Contact and showing request
Showing request form
A short form tied to each listing page that asks for a preferred time and routes straight into your CRM or calendar.
From a client we built for
“The time we spent on the buyer area inquiries wording was time well spent. The page describes the process faithfully and leaves the judgment calls to a conversation with our team. The awkward 'that's not quite what we meant' conversation has largely disappeared.”
Case studies
All case studies- A clearer first reply for buyer area inquiriesFor buyer area inquiries, replies now start from substance rather than from questions.
- Bringing buyer area inquiries to the small screenWith buyer area inquiries, the mobile path now ends where it should: at an inquiry.
- Answers about buyer area inquiries, written down onceDay to day with buyer area inquiries, the FAQ now serves visitors and staff as the same reference.
Three plans
What solo listing agents get, by plan
The same three plans carry every build. The Territory and The Portfolio include everything in the plan before them, and you can move up later without a rebuild.
| Feature | The Listing$137/ month | The Territory$297/ month + usage | The Portfolio$747/ month |
|---|---|---|---|
| The website | |||
| Pages built for an instant open | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Listing pages that read like a real estate site, not a template | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The legal and compliance pages a real estate site needs | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Catching every lead | |||
| Inquiries routed straight into your CRM | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The AI Engine: chat on your site | Not on The Listing | Included on The Territory | Included on The Portfolio |
| An AI receptionist for the calls you cannot take | Not on The Listing | Included on The Territory | Included on The Portfolio |
| AI replies on SMS, Facebook Messenger and Instagram DMs | Not on The Listing | Included on The Territory | Included on The Portfolio |
| Being found | |||
| A site structured around the areas you serve | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A managed Google Business Profile | Not on The Listing | Not on The Territory | Included on The Portfolio |
| SEO, answer engines and AI assistants, built into every page | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Content that keeps publishing | |||
| Researched articles, published every week | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The Content Engine | Not on The Listing | Not on The Territory | Included on The Portfolio |
| Run for you | |||
| Hosting, security and speed, managed | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A move from your current site that keeps what it earned | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Revisions and a portal built for how you actually work | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The terms | |||
| Researched articles a week | 2 | 2 | 3 |
| Live in | 7 days | 10 days | 15 days |
| Revisions a month | 5 | 5 | 5 |
| One-time build fee, after launch | $797 | $797 | $797 |
AI usage on The Territory and The Portfolio is billed at what our provider charges us, with no markup. SMS carrier fees are passed through at cost. Every feature, explained
Weighing it against the alternatives
Each comparison says when the other option is the better fit.
- GoHighLevel website builderGreat if you like editing in one login; a managed site wins when you want area pages, speed and updates done for you.
- WixA good start for a hands-on agent on a budget; a managed site wins when you want area pages and upkeep off your plate.
- Hiring a freelancerA good freelancer is great for a one-off build; a managed site wins on what happens every month after launch.
Questions from solo listing agents
Can the site work alongside my brokerage's own website?
Yes. Your personal site links out to your official listing pages where your brokerage requires it, and stands on its own for everything else: your story, your areas, your process and how to reach you directly.
What happens to a listing once it sells?
It moves to a sold listings page rather than disappearing, which keeps a visible track record on your own site instead of scattering it across expired portal links.
What happens to my site if I change brokerages?
Nothing has to move. The domain is registered in your name and the site is yours, so a brokerage change is a revision to your disclosure details and your logo, not a rebuild.
Can the site handle the calls I miss while I am at a listing appointment?
On The Territory and The Portfolio, yes. An AI receptionist answers in your name, takes the caller's details, books the appointment and sends you a summary and transcript.
How many areas can one solo agent realistically carry?
As many as you genuinely work and can speak to. Most solo agents launch with between three and a dozen area pages and add more as their farm grows, which is an ordinary revision.
Do I have to write anything?
No. Researched articles are published weekly on every plan, and your about page and process pages are written from the onboarding form and the call.
Will my brokerage's rules allow a personal site?
Most brokerages allow a personal agent site provided the brokerage name and your license details appear as their rules require. Confirm the wording with your broker and we place it where your state's advertising rules expect.
What does it cost to keep running after launch?
One flat monthly fee, which includes hosting, the domain, revisions and weekly articles. AI usage on the higher plans is billed at cost, and there is no separate hosting or maintenance invoice.
See it built for solo agents.
A live walk-through, on your screen, of the site you would get. $797 build fee invoiced only after launch.
Book a demo