Listing page design
A dedicated, photo-first layout for every active listing.
A website designed around your name, not a brokerage template.
Real estate agent website design, done properly, starts with the areas you actually serve and your own listings, not a shared brokerage layout with your headshot dropped in.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
What makes a design brief different for a real estate agent
A real estate agent's site has to do three things a generic business site does not: present listings with room for photography, structure the areas served so each one can be found on its own, and give a visitor a clear next step, a showing request, that a brochure site never needs. The design starts from those three jobs rather than from a template that treats a listing like a blog post.
How the layout is built
We build a type-led, uncluttered layout: a clear hierarchy for your name and your areas, a listing display that gives photography room to breathe, and hairline structure rather than heavy decoration competing with the property. Every page is designed in both light and dark presentation and checked on a phone before it ships, since a large share of your visitors will be on one between showings.
- A homepage that leads with your name, your areas and your current listings
- A photo-first listing layout, not a cropped thumbnail grid
- Checked on a phone screen, where most of your traffic will land
What you are not getting
This is not a page builder theme with colors swapped, and it is not a listing widget bolted onto a generic small-business template. It is a page-by-page design built for your name, your listings and the areas you actually work, coded rather than assembled from a marketplace kit.
Plan by plan
Which plan does this come with?
Everything below is part of the same three plans. The Territory and The Portfolio include everything in the plan before them.
| Feature | The Listing$137/ month | The Territory$297/ month + usage | The Portfolio$747/ month |
|---|---|---|---|
| The website | |||
| Pages built for an instant open | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Listing pages that read like a real estate site, not a template | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The legal and compliance pages a real estate site needs | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Catching every lead | |||
| Inquiries routed straight into your CRM | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The AI Engine: chat on your site | Not on The Listing | Included on The Territory | Included on The Portfolio |
| An AI receptionist for the calls you cannot take | Not on The Listing | Included on The Territory | Included on The Portfolio |
| AI replies on SMS, Facebook Messenger and Instagram DMs | Not on The Listing | Included on The Territory | Included on The Portfolio |
| Being found | |||
| A site structured around the areas you serve | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A managed Google Business Profile | Not on The Listing | Not on The Territory | Included on The Portfolio |
| SEO, answer engines and AI assistants, built into every page | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Content that keeps publishing | |||
| Researched articles, published every week | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The Content Engine | Not on The Listing | Not on The Territory | Included on The Portfolio |
| Run for you | |||
| Hosting, security and speed, managed | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A move from your current site that keeps what it earned | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Revisions and a portal built for how you actually work | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The terms | |||
| Researched articles a week | 2 | 2 | 3 |
| Live in | 7 days | 10 days | 15 days |
| Revisions a month | 5 | 5 | 5 |
| One-time build fee, after launch | $797 | $797 | $797 |
AI usage on The Territory and The Portfolio is billed at what our provider charges us, with no markup. SMS carrier fees are passed through at cost. Every feature, explained
How the work actually runs
01
Order and onboarding form
About 15 minutes: your listings, the areas you serve, your brand, your brokerage and license details, and where inquiries should land.
02
One call to fill the gaps
We confirm the scope of this work, your CRM and your launch date, then the build starts.
03
Built, then shown to you live
You review the real site, not a mockup. Changes at that point are ordinary revisions.
04
Approved, then the build fee
The $797 one-time build fee is invoiced only after you approve the live site, and the plan keeps running from there.
Live in 7 days on The Listing, 10 on The Territory, 15 on The Portfolio, counted from the onboarding call. After launch, 5 revisions a month, each completed within 2 to 5 working days.
Scope
What is included
Listing page design. A dedicated, photo-first layout for every active listing.
Area page design. One page per area you serve, built to the same structure every time.
About and bio layout. A page built around your background and your process, not a stock bio block.
Showing request flow. A form tied to each listing, routed into your CRM.
Light and dark presentation. Designed to look right in both, not patched afterward.
Mobile-first checking. Every layout checked on a phone screen before launch.
Deliberately not included
- A live MLS or IDX feed. Listings are added as pages through revision requests, so nothing syncs automatically from your brokerage system.
- Valuation tools, automated price estimates or investment framing. Your site presents facts about a property, never advice.
- Ad spend or campaign management. The site is built to receive paid traffic; running the campaigns stays with you or your agency.
- A page builder login. You request changes in your client portal instead, and we make them.
- Unlimited revisions. The monthly allowance is generous and uncapped in size, and anything beyond it is a flat fee per revision.
Saying what we do not do is part of the quote. If one of these is essential to how you work, say so before you order.
From a client with a build like this
“The part I rate most highly is the form, not the visuals. Every submission arrives with preferred area, property needs and moving timeframe filled in, which used to take us a second email to obtain. Most mornings I can prepare for the callback from the first message alone.”
Case studies from builds like this
All case studies- A clearer first reply for buyer area inquiriesFor buyer area inquiries, replies now start from substance rather than from questions.
- Bringing buyer area inquiries to the small screenWith buyer area inquiries, the mobile path now ends where it should: at an inquiry.
- No more silence after buyer area inquiries submissionsWhen it comes to buyer area inquiries, the sender leaves knowing the message arrived and what happens next.
Weighing this against the alternatives
Each comparison says when the other option is the better fit for an agent, and how the two can work together.
- WixA good start for a hands-on agent on a budget; a managed site wins when you want area pages and upkeep off your plate.
- SquarespacePolished DIY templates for a design-minded agent; a managed site wins on area structure, listings and upkeep.
- WebflowExcellent in a designer's hands; a managed site wins when you want the result without hiring and managing that designer.
What you get
Area page design
One page per area you serve, built to the same structure every time.
About and bio layout
A page built around your background and your process, not a stock bio block.
Showing request flow
A form tied to each listing, routed into your CRM.
Light and dark presentation
Designed to look right in both, not patched afterward.
Mobile-first checking
Every layout checked on a phone screen before launch.
Questions about real estate agent website design
How is this different from a template I could buy myself?
A bought template is generic by design; this is built around your specific areas, your listing volume and your process, and it is maintained for you afterward rather than left to break on the next browser update.
Can the design match colors or a logo I already use?
Yes. Bring your existing brand colors and logo during onboarding and we design around them. If you do not have a logo yet, we set a simple wordmark as part of the build.
Do I need professional photography for the listing pages to look good?
It helps, but the layout is built to work with typical listing photography. We advise on cropping and ordering images during onboarding regardless of the source.
How many pages does the design cover?
Every page your plan includes: home, listings, one page per area, about, and the standard pages every site needs, plus anything added later through a revision.
What does the design process actually look like?
You fill in the onboarding form, we run one call to confirm your areas, your brand and your launch date, then we design and build the site and show it to you live. Changes at that stage are ordinary revisions. The build fee is invoiced only once you have approved what is live.
Does the design work in dark mode and on an old phone?
Yes. Every page is designed in light and dark presentation from the same tokens, and checked at phone, tablet and desktop widths before launch, because most of your visitors arrive on a phone.
Is the design accessible?
It is built with WCAG 2.2 AA in mind: real heading structure, keyboard access, checked color contrast, text alternatives on images and tap targets big enough to hit while walking. We do not certify compliance, and an audit is yours to commission if you need one.
Will the design slow the site down?
No. Design here means type, spacing and structure rather than heavy effects, and every page is held at the guaranteed Google PageSpeed score, listing pages included.
Can I see the design before I pay the build fee?
Yes, that is the order deliberately. You see and approve the live site first, then the one-time build fee is invoiced.
See it built for your business.
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.