A quieter, image-led site for a higher price point.
A luxury listing sells on restraint: large photography, minimal copy and a presentation that does not compete with the property, which is a different brief from a high-volume, high-page-count site.
Who this is for
Luxury home specialists who need a site built around the way they actually work, not a generic agent template.
A discreet request form for a listing that is not publicly promoted, gated behind a simple request rather than shown in a public feed.
What usually goes wrong for luxury home specialists
A busy, feature-heavy template undercuts a property that should speak for itself.
Photography gets compressed or cropped by a generic listing widget instead of shown at scale.
There is no discreet way to present a listing that is not yet public.
The site reads the same as a volume-focused agent's, which does not match the buyer they are trying to reach.
Your market
Luxury and second-home markets differ by state, and the site is written for the one you sell in, whether that is coastal Florida, the California hills, a resort market in Colorado or waterfront in the Carolinas.
The pages your site will carry
- 01Home
- 02Featured listing
- 03Current listings
- 04Sold and past listings
- 05About you
- 06One page per area you serve
- 07Private inquiry
- 08Contact
Private inquiry form
A discreet request form for a listing that is not publicly promoted, gated behind a simple request rather than shown in a public feed.
From a client we built for
“The after-hours side of buyer area inquiries was an afterthought on the old site. It gathers the right details overnight without pretending anyone is at the desk. I arrive to a usable list instead of piecing together scraps from three channels.”
Case studies
All case studies- Sharper boundaries around buyer area inquiriesWith buyer area inquiries, expectations now match the process before the first conversation.
- Evidence in place of slogans for buyer area inquiriesWhen it comes to buyer area inquiries, assertions come with their exhibits.
- A buyer area inquiries form that explains itselfWith buyer area inquiries, corrections take seconds because the form says exactly what to fix.
Three plans
What luxury home specialists get, by plan
The same three plans carry every build. The Territory and The Portfolio include everything in the plan before them, and you can move up later without a rebuild.
| Feature | The Listing$137/ month | The Territory$297/ month + usage | The Portfolio$747/ month |
|---|---|---|---|
| The website | |||
| Pages built for an instant open | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Listing pages that read like a real estate site, not a template | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The legal and compliance pages a real estate site needs | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Catching every lead | |||
| Inquiries routed straight into your CRM | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The AI Engine: chat on your site | Not on The Listing | Included on The Territory | Included on The Portfolio |
| An AI receptionist for the calls you cannot take | Not on The Listing | Included on The Territory | Included on The Portfolio |
| AI replies on SMS, Facebook Messenger and Instagram DMs | Not on The Listing | Included on The Territory | Included on The Portfolio |
| Being found | |||
| A site structured around the areas you serve | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A managed Google Business Profile | Not on The Listing | Not on The Territory | Included on The Portfolio |
| SEO, answer engines and AI assistants, built into every page | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Content that keeps publishing | |||
| Researched articles, published every week | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The Content Engine | Not on The Listing | Not on The Territory | Included on The Portfolio |
| Run for you | |||
| Hosting, security and speed, managed | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A move from your current site that keeps what it earned | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Revisions and a portal built for how you actually work | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The terms | |||
| Researched articles a week | 2 | 2 | 3 |
| Live in | 7 days | 10 days | 15 days |
| Revisions a month | 5 | 5 | 5 |
| One-time build fee, after launch | $797 | $797 | $797 |
AI usage on The Territory and The Portfolio is billed at what our provider charges us, with no markup. SMS carrier fees are passed through at cost. Every feature, explained
Weighing it against the alternatives
Each comparison says when the other option is the better fit.
- GoHighLevel website builderGreat if you like editing in one login; a managed site wins when you want area pages, speed and updates done for you.
- WixA good start for a hands-on agent on a budget; a managed site wins when you want area pages and upkeep off your plate.
- Hiring a freelancerA good freelancer is great for a one-off build; a managed site wins on what happens every month after launch.
Questions from luxury home specialists
Can a listing be shown without appearing in search results?
Yes. A listing page can be built as unlisted, reachable only by a direct link you share, and excluded from the sitemap so it does not appear in search.
How much text goes on a listing page?
As little as you want. Luxury listing pages are built photo-first, with specifics laid out plainly rather than a long description competing for attention.
Can a listing stay off search engines entirely?
Yes. An unlisted listing page is left out of the sitemap, marked not to be indexed and reachable only by the direct link you send. It is discretion rather than security.
Is there a private inquiry path separate from the public form?
Yes. A discreet inquiry form can sit on private listing pages, routed to you rather than into a general pipeline.
Will the AI chat feel wrong for a luxury brand?
It is optional, and where you use it the script can be brief and hand off quickly. You approve every line before it goes live.
How are sold properties presented?
On a sold page, with the photography kept and the price shown or hidden as you prefer, which builds a visible record without shouting about it.
Does the site work with a photographer's or stager's assets?
Yes. Send the photography, floor plans and video at onboarding and the layout is built to give them room.
What speed should I expect on a page full of large photographs?
The same guaranteed Google PageSpeed score as any other page. Image handling is part of the build rather than a plugin bolted on.
See it built for luxury specialists.
A live walk-through, on your screen, of the site you would get. $797 build fee invoiced only after launch.
Book a demo