One website for a small team, with clear roles instead of a crowded roster page.
A small team site works when it is organized around who does what, so a visitor understands whether they are talking to a listing specialist, a buyer's agent or the team lead, rather than scrolling a grid of interchangeable headshots.
Who this is for
Small teams who need a site built around the way they actually work, not a generic agent template.
Asks which area or which agent a visitor wants, and routes the inquiry to the right person's CRM record rather than one shared inbox.
What usually goes wrong for small teams
A shared site with every agent listed the same way gives visitors no way to pick the right contact.
Listings are not credited consistently, so it is unclear who to call about a specific property.
The team has grown past what a single-agent template can present cleanly.
Leads land in one shared inbox with no routing to the agent who actually covers that area or role.
What it looks like
Every page is built around your listings, your areas and the way you actually sell, then checked on a phone before it goes live.
The pages your site will carry
- 01Home
- 02Meet the team
- 03Individual agent pages
- 04Current listings by agent
- 05One page per area the team serves
- 06How the team works together
- 07Careers or join the team
- 08Contact
Routed inquiry form
Asks which area or which agent a visitor wants, and routes the inquiry to the right person's CRM record rather than one shared inbox.
From a client we built for
“The time we spent on the buyer area inquiries wording was time well spent. The page describes the process faithfully and leaves the judgment calls to a conversation with our team. The awkward 'that's not quite what we meant' conversation has largely disappeared.”
Case studies
All case studies- A clearer first reply for buyer area inquiriesFor buyer area inquiries, replies now start from substance rather than from questions.
- Bringing buyer area inquiries to the small screenWith buyer area inquiries, the mobile path now ends where it should: at an inquiry.
- Answers about buyer area inquiries, written down onceDay to day with buyer area inquiries, the FAQ now serves visitors and staff as the same reference.
Three plans
What small teams get, by plan
The same three plans carry every build. The Territory and The Portfolio include everything in the plan before them, and you can move up later without a rebuild.
| Feature | The Listing$137/ month | The Territory$297/ month + usage | The Portfolio$747/ month |
|---|---|---|---|
| The website | |||
| Pages built for an instant open | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Listing pages that read like a real estate site, not a template | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The legal and compliance pages a real estate site needs | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Catching every lead | |||
| Inquiries routed straight into your CRM | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The AI Engine: chat on your site | Not on The Listing | Included on The Territory | Included on The Portfolio |
| An AI receptionist for the calls you cannot take | Not on The Listing | Included on The Territory | Included on The Portfolio |
| AI replies on SMS, Facebook Messenger and Instagram DMs | Not on The Listing | Included on The Territory | Included on The Portfolio |
| Being found | |||
| A site structured around the areas you serve | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A managed Google Business Profile | Not on The Listing | Not on The Territory | Included on The Portfolio |
| SEO, answer engines and AI assistants, built into every page | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Content that keeps publishing | |||
| Researched articles, published every week | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The Content Engine | Not on The Listing | Not on The Territory | Included on The Portfolio |
| Run for you | |||
| Hosting, security and speed, managed | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A move from your current site that keeps what it earned | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Revisions and a portal built for how you actually work | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The terms | |||
| Researched articles a week | 2 | 2 | 3 |
| Live in | 7 days | 10 days | 15 days |
| Revisions a month | 5 | 5 | 5 |
| One-time build fee, after launch | $797 | $797 | $797 |
AI usage on The Territory and The Portfolio is billed at what our provider charges us, with no markup. SMS carrier fees are passed through at cost. Every feature, explained
Weighing it against the alternatives
Each comparison says when the other option is the better fit.
- GoHighLevel website builderGreat if you like editing in one login; a managed site wins when you want area pages, speed and updates done for you.
- WixA good start for a hands-on agent on a budget; a managed site wins when you want area pages and upkeep off your plate.
- Hiring a freelancerA good freelancer is great for a one-off build; a managed site wins on what happens every month after launch.
Questions from small teams
Can each agent on the team have their own page?
Yes. Each agent gets an individual page with their own bio, their own listings and their own contact routing, inside the same site.
Does adding an agent later cost extra?
Adding an agent page is a revision like any other. Five revisions a month are included on every plan, so a small team typically absorbs this without an extra charge.
Who owns the site, the team lead or the brokerage?
Whoever holds the plan, which is usually the team lead. The domain is registered in that name and transfers with them.
Can inquiries be split between agents automatically?
Yes. Forms can route by agent, by area or to a shared pipeline, into whichever CRM your team uses, set up before launch.
What happens when an agent leaves the team?
Their page is removed or reassigned as an ordinary revision, and their listings move to whoever takes them on.
Does every agent need their own login?
Nobody logs into the site. Change requests go through one client portal, which the team lead or an assistant usually runs.
Can the AI receptionist route calls to the right agent?
On The Territory and The Portfolio, yes. You set the rules, by area or by duty roster, and approve the script before it goes live.
Is a team site more expensive than a solo site?
No. The same three plans apply however many agents the site carries.
See it built for small teams.
A live walk-through, on your screen, of the site you would get. $797 build fee invoiced only after launch.
Book a demo