A complete about page
Your background, licensing and process, not a placeholder bio.
A complete site even before you have a full slate of listings.
A real estate website for a new agent works by building around what you do have, your license, your areas and your story, rather than sitting empty until listings arrive.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
What a site looks like with few or no listings yet
Area pages, an about page that explains your background and why you chose this business, buyer and seller process pages, and a clear way to reach you all work without a single active listing. The site is not empty, it is simply weighted toward the pages that build trust before your first listing goes live.
Growing the site as your business grows
As your first listings come in, they are added through the standard revision process, and the site's balance naturally shifts toward showing them. Nothing about the initial build limits how the site develops once you have an active book of business.
- An about page built around your background and process
- Area pages ready before you have a listing to place in them
- Listing pages added as they come in, at no separate cost
Weighing this against the alternatives
Each comparison says when the other option is the better fit for an agent, and how the two can work together.
- WixA good start for a hands-on agent on a budget; a managed site wins when you want area pages and upkeep off your plate.
- SquarespacePolished DIY templates for a design-minded agent; a managed site wins on area structure, listings and upkeep.
- WebflowExcellent in a designer's hands; a managed site wins when you want the result without hiring and managing that designer.
Plan by plan
Which plan does this come with?
Everything below is part of the same three plans. The Territory and The Portfolio include everything in the plan before them.
| Feature | The Listing$137/ month | The Territory$297/ month + usage | The Portfolio$747/ month |
|---|---|---|---|
| The website | |||
| Pages built for an instant open | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Listing pages that read like a real estate site, not a template | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The legal and compliance pages a real estate site needs | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Catching every lead | |||
| Inquiries routed straight into your CRM | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The AI Engine: chat on your site | Not on The Listing | Included on The Territory | Included on The Portfolio |
| An AI receptionist for the calls you cannot take | Not on The Listing | Included on The Territory | Included on The Portfolio |
| AI replies on SMS, Facebook Messenger and Instagram DMs | Not on The Listing | Included on The Territory | Included on The Portfolio |
| Being found | |||
| A site structured around the areas you serve | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A managed Google Business Profile | Not on The Listing | Not on The Territory | Included on The Portfolio |
| SEO, answer engines and AI assistants, built into every page | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Content that keeps publishing | |||
| Researched articles, published every week | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The Content Engine | Not on The Listing | Not on The Territory | Included on The Portfolio |
| Run for you | |||
| Hosting, security and speed, managed | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A move from your current site that keeps what it earned | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Revisions and a portal built for how you actually work | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The terms | |||
| Researched articles a week | 2 | 2 | 3 |
| Live in | 7 days | 10 days | 15 days |
| Revisions a month | 5 | 5 | 5 |
| One-time build fee, after launch | $797 | $797 | $797 |
AI usage on The Territory and The Portfolio is billed at what our provider charges us, with no markup. SMS carrier fees are passed through at cost. Every feature, explained
How the work actually runs
01
Order and onboarding form
About 15 minutes: your listings, the areas you serve, your brand, your brokerage and license details, and where inquiries should land.
02
One call to fill the gaps
We confirm the scope of this work, your CRM and your launch date, then the build starts.
03
Built, then shown to you live
You review the real site, not a mockup. Changes at that point are ordinary revisions.
04
Approved, then the build fee
The $797 one-time build fee is invoiced only after you approve the live site, and the plan keeps running from there.
Live in 7 days on The Listing, 10 on The Territory, 15 on The Portfolio, counted from the onboarding call. After launch, 5 revisions a month, each completed within 2 to 5 working days.
Scope
What is included
A complete about page. Your background, licensing and process, not a placeholder bio.
Area pages from day one. Ready to link to your first listings as they come in.
Buyer and seller process pages. Build trust before your first transaction on the new site.
A working contact path. Routed into your CRM from day one, however early your business is.
Deliberately not included
- A live MLS or IDX feed. Listings are added as pages through revision requests, so nothing syncs automatically from your brokerage system.
- Valuation tools, automated price estimates or investment framing. Your site presents facts about a property, never advice.
- Ad spend or campaign management. The site is built to receive paid traffic; running the campaigns stays with you or your agency.
- A page builder login. You request changes in your client portal instead, and we make them.
- Unlimited revisions. The monthly allowance is generous and uncapped in size, and anything beyond it is a flat fee per revision.
Saying what we do not do is part of the quote. If one of these is essential to how you work, say so before you order.
From a client with a build like this
“Our deliberately awkward question was: what if the buyer area inquiries form breaks? Failure paths were treated as a design requirement rather than an embarrassment. It is the kind of thoroughness you only notice when you need it.”
Case studies from builds like this
All case studies- A clearer first reply for buyer area inquiriesFor buyer area inquiries, replies now start from substance rather than from questions.
- Bringing buyer area inquiries to the small screenWith buyer area inquiries, the mobile path now ends where it should: at an inquiry.
- Answers about buyer area inquiries, written down onceDay to day with buyer area inquiries, the FAQ now serves visitors and staff as the same reference.
What you get
Area pages from day one
Ready to link to your first listings as they come in.
Buyer and seller process pages
Build trust before your first transaction on the new site.
A working contact path
Routed into your CRM from day one, however early your business is.
Questions about real estate website for new agents
Do I need active listings before I can launch?
No. The site launches with area pages, your about page and your process pages in place, and listings are added as you get them.
Is there a discount for a newer agent with lower volume?
Pricing is the same three plans regardless of your current listing volume. The build fee is invoiced only after the site is live and approved.
Can the site grow with me as I take on a team?
Yes. Moving to a team structure later is handled the same way as any other change, through a revision or a tier change as your business grows.
What do I put on the site before I have listings?
Your about page, your process for buyers and sellers, the areas you serve and the resources that answer early questions. That is enough to be found and to be taken seriously.
Do I need my brokerage's permission?
Usually you need to follow your brokerage's advertising rules and show its name and your license details. Check with your broker, tell us the wording, and we place it where your state's advertising rules expect it.
Can I start on the cheapest plan and move up?
Yes. The Listing covers the full site, hosting, domain and revisions. Moving up later adds AI or content to the same site from your next invoice, with nothing rebuilt.
How do I get traffic before I have a reputation?
Area pages and weekly articles, which is what the plans publish for you, plus the Google Business Profile work on The Portfolio. It is a three to five month game, and the terms carry a local ranking guarantee.
Is there anything I have to do every week?
No. Approve what you want to approve, and send listings when you have them. Everything else runs without you.
See it built for your business.
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.