One flat monthly fee
No itemised hosting, domain or maintenance line items.
The site
Playbooks on structure and search
02AreasThe eight shapes of market, and the page each one gets
03Search this siteEvery page, service, area and article
04Compare optionsGoHighLevel, WordPress, Wix, freelancers and more
05Case studiesTwenty real builds, in the client's words
06FAQAnswers on the offer
07AboutWho builds it
08ContactTalk to a person
09How it worksFrom onboarding to launch
Shape of market
Preview
A downtown page is organized by building, not by postcode, because a search for a tower is a search for one address.
The page carries
Preview
A subdivision page wins on the name of the subdivision, so the name is the h1 and everything else hangs off it.
The page carries
Preview
A shoreline page carries the facts a waterfront purchase turns on, because those are the searches that reach it.
The page carries
Preview
A new construction page is a release schedule, so it is built to be edited every time a phase opens.
The page carries
Preview
A land page answers the questions a parcel raises before anyone asks for a showing, because a showing is a long drive.
The page carries
Preview
A relocation page is read from another state, so it explains the market rather than assuming it.
The page carries
Preview
A historic district page has to carry the rules, because the rules are what a buyer there is searching for.
The page carries
Preview
An entry band page is organized by price and by program, because that is the shape of the search behind it.
The page carries
A real estate agent website on this offer costs one flat monthly fee per tier, plus a one-time build fee that is invoiced only once your site is live and approved, with hosting and a domain included rather than billed separately.
What it costs
Hosting, SSL, a content delivery network, a domain, and the standard revisions your plan carries are all inside the monthly fee. There is no separate hosting bill, no domain renewal invoice, and no maintenance retainer on top of what you already pay. See the full pricing page for the exact figures on each tier.
The one-time build fee is invoiced only once your site is live and you have approved it. That ordering means you are never paying a large sum for a site you have not seen finished, and it is also why the build fee, once charged, is not refundable.
Between agents, the biggest cost difference is not the plan itself but how many extra revisions get used beyond the included amount, and whether the AI Engine's usage-based cost runs high on a busy month. Both are visible in your client portal as they happen, so nothing arrives as a surprise on the invoice.

Plan by plan
Everything below is part of the same three plans. The Territory and The Portfolio include everything in the plan before them.
| Feature | The Listing$137/ month | The Territory$297/ month + usage | The Portfolio$747/ month |
|---|---|---|---|
| The website | |||
| Pages built for an instant open | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Listing pages that read like a real estate site, not a template | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The legal and compliance pages a real estate site needs | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Catching every lead | |||
| Inquiries routed straight into your CRM | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The AI Engine: chat on your site | Not on The Listing | Included on The Territory | Included on The Portfolio |
| An AI receptionist for the calls you cannot take | Not on The Listing | Included on The Territory | Included on The Portfolio |
| AI replies on SMS, Facebook Messenger and Instagram DMs | Not on The Listing | Included on The Territory | Included on The Portfolio |
| Being found | |||
| A site structured around the areas you serve | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A managed Google Business Profile | Not on The Listing | Not on The Territory | Included on The Portfolio |
| SEO, answer engines and AI assistants, built into every page | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Content that keeps publishing | |||
| Researched articles, published every week | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The Content Engine | Not on The Listing | Not on The Territory | Included on The Portfolio |
| Run for you | |||
| Hosting, security and speed, managed | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A move from your current site that keeps what it earned | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Revisions and a portal built for how you actually work | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The terms | |||
| Researched articles a week | 2 | 2 | 3 |
| Live in | 7 days | 10 days | 15 days |
| Revisions a month | 5 | 5 | 5 |
| One-time build fee, after launch | $797 | $797 | $797 |
AI usage on The Territory and The Portfolio is billed at what our provider charges us, with no markup. SMS carrier fees are passed through at cost. Every feature, explained
About 15 minutes: your listings, the areas you serve, your brand, your brokerage and license details, and where inquiries should land.
We confirm the scope of this work, your CRM and your launch date, then the build starts.
You review the real site, not a mockup. Changes at that point are ordinary revisions.
The $797 one-time build fee is invoiced only after you approve the live site, and the plan keeps running from there.
Live in 7 days on The Listing, 10 on The Territory, 15 on The Portfolio, counted from the onboarding call. After launch, 5 revisions a month, each completed within 2 to 5 working days.
Scope
One flat monthly fee. No itemised hosting, domain or maintenance line items.
Build fee after launch. Invoiced only once the site is live and approved.
Included revisions. A set number every month, with a flat fee beyond that.
Visible usage costs. AI Engine usage shown in your portal, never a surprise line item.
Deliberately not included
Saying what we do not do is part of the quote. If one of these is essential to how you work, say so before you order.
From a client with a build like this
“They built the FAQ from our actual buyer area inquiries correspondence. Each answer was reviewed by our own staff, so the page sounds like us rather than a copywriter. The phone calls about basic buyer area inquiries details have noticeably thinned out.”
Each comparison says when the other option is the better fit for an agent, and how the two can work together.
No itemised hosting, domain or maintenance line items.
Invoiced only once the site is live and approved.
A set number every month, with a flat fee beyond that.
AI Engine usage shown in your portal, never a surprise line item.
See the pricing page for the three current figures. Every plan includes hosting, a domain and a set number of revisions, with no itemised extras beyond AI usage on Tier 2 and up.
Only after your site is live and you have approved it, never before or during the build.
The only variable cost is AI usage on The Territory and The Portfolio, billed at what our provider charges us with no markup, and shown as its own line so you can see it.
The entry tier, The Listing, covers the full site, hosting and standard revisions at the lowest monthly figure, without the AI Engine or Content Engine.
Because the work does not stop at launch: hosting, security, revisions, weekly articles and, on higher plans, the AI and content features all run every month. A one-off fee would only cover the build.
Ad spend and ad management, a live MLS or IDX feed, anything a third party charges you directly, and extra revisions beyond your monthly allowance, which are a flat fee each. AI usage on the higher plans is billed at what our provider charges us, and SMS carrier fees are passed through at cost.
We can change prices with 30 days written notice, and the new price applies from your next billing date after that notice. Your plan is not repriced mid-month.
No minimum term. You cancel by email with at least 2 business days notice before your next invoice date, during business hours. All sales are final, so the notice window matters.
Usually the ongoing part: the area pages nobody builds, the articles nobody writes, the plugin updates nobody installs and the speed nobody checks. Compare what happens in month four, not what happens on launch day.
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.
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