A site that can present a phased release without being rebuilt every phase.
New construction sells in phases and floor plans rather than single listings, so the site needs a structure for a community, its plans and its availability that a standard listing page cannot carry on its own.
Who this is for
New construction specialists who need a site built around the way they actually work, not a generic agent template.
A simple revision request format for updating availability and phase status, turned around within the standard revision window.
What usually goes wrong for new construction specialists
A standard listing template has nowhere to show floor plans, phases or a site map for a community.
Availability changes by the week and a static page falls out of date immediately.
Builder relationships require a presentation that matches the builder's own materials, not a generic layout.
Buyers comparing floor plans have no way to do it on the site itself.
What it looks like
Every page is built around your listings, your areas and the way you actually sell, then checked on a phone before it goes live.
The pages your site will carry
- 01Home
- 02Community overview
- 03Floor plans
- 04Availability by phase
- 05One page per community or area
- 06Builder partners
- 07Buyer resources
- 08Contact
Availability update workflow
A simple revision request format for updating availability and phase status, turned around within the standard revision window.
From a client we built for
“The 'did you receive it?' calls about buyer area inquiries were a daily occurrence here. Now the sender gets a summary, the next step in plain language, and a way to correct mistakes. It sounds minor until you add up the reassurance calls it has replaced.”
Case studies
All case studies- Keeping buyer area inquiries follow-ups out of the new-inquiry queueFor buyer area inquiries, the streams sort themselves.
- A clearer first reply for buyer area inquiriesFor buyer area inquiries, replies now start from substance rather than from questions.
- Bringing buyer area inquiries to the small screenWith buyer area inquiries, the mobile path now ends where it should: at an inquiry.
Three plans
What new construction specialists get, by plan
The same three plans carry every build. The Territory and The Portfolio include everything in the plan before them, and you can move up later without a rebuild.
| Feature | The Listing$137/ month | The Territory$297/ month + usage | The Portfolio$747/ month |
|---|---|---|---|
| The website | |||
| Pages built for an instant open | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Listing pages that read like a real estate site, not a template | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The legal and compliance pages a real estate site needs | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Catching every lead | |||
| Inquiries routed straight into your CRM | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The AI Engine: chat on your site | Not on The Listing | Included on The Territory | Included on The Portfolio |
| An AI receptionist for the calls you cannot take | Not on The Listing | Included on The Territory | Included on The Portfolio |
| AI replies on SMS, Facebook Messenger and Instagram DMs | Not on The Listing | Included on The Territory | Included on The Portfolio |
| Being found | |||
| A site structured around the areas you serve | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A managed Google Business Profile | Not on The Listing | Not on The Territory | Included on The Portfolio |
| SEO, answer engines and AI assistants, built into every page | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Content that keeps publishing | |||
| Researched articles, published every week | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The Content Engine | Not on The Listing | Not on The Territory | Included on The Portfolio |
| Run for you | |||
| Hosting, security and speed, managed | Included on The Listing | Included on The Territory | Included on The Portfolio |
| A move from your current site that keeps what it earned | Included on The Listing | Included on The Territory | Included on The Portfolio |
| Revisions and a portal built for how you actually work | Included on The Listing | Included on The Territory | Included on The Portfolio |
| The terms | |||
| Researched articles a week | 2 | 2 | 3 |
| Live in | 7 days | 10 days | 15 days |
| Revisions a month | 5 | 5 | 5 |
| One-time build fee, after launch | $797 | $797 | $797 |
AI usage on The Territory and The Portfolio is billed at what our provider charges us, with no markup. SMS carrier fees are passed through at cost. Every feature, explained
Weighing it against the alternatives
Each comparison says when the other option is the better fit.
- GoHighLevel website builderGreat if you like editing in one login; a managed site wins when you want area pages, speed and updates done for you.
- WixA good start for a hands-on agent on a budget; a managed site wins when you want area pages and upkeep off your plate.
- Hiring a freelancerA good freelancer is great for a one-off build; a managed site wins on what happens every month after launch.
Questions from new construction specialists
Can the site show multiple communities?
Yes. Each community gets its own page with its own floor plans and availability, linked from a central overview page.
How often can availability be updated?
As often as you send it. Updates are a revision like any other, and five revisions a month are included on every plan.
Can the site show a builder's floor plans and elevations?
Yes, where you have the right to publish them. Each community page carries its plans, phases and current availability as you send them.
How quickly can availability change on the site?
Send the update through your client portal and it is completed within the standard turnaround, with revisions included every month.
Can the site present more than one builder?
Yes. Each community gets its own page, grouped by builder or by area, whichever matches how you sell.
Do you add price lists?
Only if you want them published and they are yours to publish. Many agents show a price range and a call to action instead, which ages better between phases.
Can a community page collect registrations before a phase releases?
Yes. A community page can carry an interest form that routes into your CRM, so a release goes out to a list you already own.
What happens to a community page once it sells out?
It stays as a record and links to the communities still selling, rather than being deleted and losing whatever search traffic it earned.
See it built for new construction.
A live walk-through, on your screen, of the site you would get. $797 build fee invoiced only after launch.
Book a demo