Case study New construction
Keeping buyer area inquiries follow-ups out of the new-inquiry queue.
How a new-build sales and marketing agency in Columbia, South Carolina got existing-request contact route, optional reference field, separate email subjects and new-inquiry form, live in 10 working days.
Before
Where they started
The site gave one form to everyone: first-time visitors and customers mid-conversation about buyer area inquiries alike.
The cost of it
What was going wrong
Day to day with buyer area inquiries, returning contacts re-entered information the team already held. Staff then matched submissions to earlier conversations before they could answer the actual question.
What we built
The follow-up route is brief by design: a reference if available, then the question. New requests continue to collect preferred area, property needs and moving timeframe separately, and staff can tell the streams apart at a glance.
10 working days, start to handover
10 working days after content approval, including staff review and handover.
Content approved
The clock starts here, once the agency has signed off the material the pages are built from.
The build
4 components, built and tested in the order listed above.
Staff review
The agency's own staff checked the work before anything went live.
Handover
Live and handed over within 10 working days of content approval.
After
What changed
For buyer area inquiries, the streams sort themselves. Follow-ups join their threads, and new business gets the full attention of the full form.
“Our existing buyer area inquiries contacts know who they are. The site finally knows it too, and treats them accordingly.”
Questions about this project
How long did this project take?
10 working days after content approval, including staff review and handover. The working-day count starts once the client has approved the content, so the pace of approvals decides the start date.
Which plan includes this kind of work?
Inquiries routed straight into your CRM (every plan). So a build like this fits The Listing, the entry plan, from $137 a month.
Why is the business not named?
Case studies on GetRealtorWebsite describe each client by the kind of business and the region rather than by name. The quote is from the named contact, in their own words, and is published with their permission.
Want the same fix on your site?
A 30-minute walk-through of the site you would get, on your screen. Plans from $137 a month, the $797 build fee invoiced only after you approve the live site.