Case study Farm and land
Self-sorting visitors on the buyer area inquiries page.
How a rural cottages estate agency in Harrisburg, Pennsylvania got contact categories, separate follow-up route, relevant form fields and clear button labels, live in 15 working days.
Before
Where they started
The buyer area inquiries contact route was a single page for every kind of visitor. New business and ongoing conversations arrived indistinguishable.
The cost of it
What was going wrong
When it comes to buyer area inquiries, staff opened each message blind. Sorting new business from ongoing threads required reading everything, every morning, by hand.
What we built
A simple opening choice between a new inquiry, an existing request and a general question now leads visitors to the appropriate route. The new-inquiry path asks for preferred area, property needs and moving timeframe.
15 working days, start to handover
15 working days after content approval, including staff review and handover.
Content approved
The clock starts here, once the agency has signed off the material the pages are built from.
The build
4 components, built and tested in the order listed above.
Staff review
The agency's own staff checked the work before anything went live.
Handover
Live and handed over within 15 working days of content approval.
After
What changed
With buyer area inquiries, the inbox now describes itself. Categories come attached to each message, and follow-ups no longer masquerade as new inquiries.
“New buyer area inquiries customers and existing ones use different doors, and we can see which is which before opening anything.”
Questions about this project
How long did this project take?
15 working days after content approval, including staff review and handover. The working-day count starts once the client has approved the content, so the pace of approvals decides the start date.
Which plan includes this kind of work?
Inquiries routed straight into your CRM (every plan). So a build like this fits The Listing, the entry plan, from $137 a month.
Why is the business not named?
Case studies on GetRealtorWebsite describe each client by the kind of business and the region rather than by name. The quote is from the named contact, in their own words, and is published with their permission.
Want the same fix on your site?
A 30-minute walk-through of the site you would get, on your screen. Plans from $137 a month, the $797 build fee invoiced only after you approve the live site.