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Areas

City coreSuburbsWaterfrontNew buildLandRelocationHistoricEntry bands
All areas

Shape of market

Preview

City core and condo blocks

A downtown page is organized by building, not by postcode, because a search for a tower is a search for one address.

The page carries

  • One section per building, with the address as the heading
  • Association fee, parking and pet terms set out as a table
  • Floor plan names as their own headings, so a plan search lands on the page
  • Walk-to amenities as a list of named places, not adjectives
For condo and HOA specialists Multi-area realtor website

Preview

Suburban subdivisions

A subdivision page wins on the name of the subdivision, so the name is the h1 and everything else hangs off it.

The page carries

  • The subdivision name as the page heading, with any second name it goes by
  • Builder, decade built and the housing types on the ground
  • Attendance zones named and linked to the district, never rated or ranked
  • A map of the streets inside the boundary
For small teams Real estate agent SEO

Preview

Waterfront and shoreline

A shoreline page carries the facts a waterfront purchase turns on, because those are the searches that reach it.

The page carries

  • Frontage type, dock rights and any riparian terms, stated plainly
  • Flood zone designation with a link to the authoritative map
  • Seawall, bulkhead and shoreline maintenance responsibilities
  • Depth at the dock and navigability, where the body of water publishes it
For luxury specialists Luxury real estate website design

Preview

New construction phases

A new construction page is a release schedule, so it is built to be edited every time a phase opens.

The page carries

  • One block per phase, with the release status as a field we update
  • Floor plan names, square footage bands and elevation options
  • Included finishes against optional upgrades, as two columns
  • Estimated completion windows, dated so an old one is obvious
For new construction agents Real estate agent landing page

Preview

Farm, land and acreage

A land page answers the questions a parcel raises before anyone asks for a showing, because a showing is a long drive.

The page carries

  • Acreage, parcel number and the current zoning designation
  • Water: well, share, district or none, and any recorded rights
  • Access: deeded, easement or frontage, and the surface of the road
  • Utilities at the line against utilities at the building site
For farm and land agents Real estate website templates

Preview

Relocation and inbound moves

A relocation page is read from another state, so it explains the market rather than assuming it.

The page carries

  • How the local process runs: who holds escrow, what closing looks like
  • Commute times to the named employers people actually move for
  • Housing stock by decade and type, so a price comparison makes sense
  • A remote-first showing path, from video tour to offer
For relocation specialists Real estate website redesign

Preview

Historic and in-fill districts

A historic district page has to carry the rules, because the rules are what a buyer there is searching for.

The page carries

  • District boundary and the body that reviews exterior changes
  • What needs a certificate of appropriateness, and what does not
  • Housing stock by period, with the terms the architecture goes by
  • Any tax credit or grant program, with a link to the source
For solo listing agents Real estate agent website design

Preview

Entry price bands

An entry band page is organized by price and by program, because that is the shape of the search behind it.

The page carries

  • Named loan and assistance programs, each linked to its own source
  • The housing stock that sits in the band, by type and by decade
  • What the process looks like step by step, in order, with no jargon left bare
  • A question path that ends in a showing request, not a newsletter
For first-time buyer specialists For buyer's agents Websites for new agents

Author GetRealtorWebsite

Adaline Foss

Website Strategist Charleston, SC

Adaline writes about how an individual agent or a small team should structure a website: which pages carry weight, which ones are filler, and how a site should be organized around the areas an agent actually serves. She spent years building sites for solo agents before joining the editorial team, and writes from that vantage point rather than as a broker or a lender. She is a fictional persona and does not hold a real estate license.

Adaline Foss is an editorial persona writing for GetRealtorWebsite. Personas hold no professional licenses and nothing they write is advice for a specific situation.

Writes about

  • Website structure
  • Neighborhood and area pages
  • Local search visibility
  • Site architecture
  • Conversion-focused layout

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