Case study Small teams
A night-time route for buyer area inquiries.
How a terraced streets specialist agency in Worcester, Massachusetts got after-hours request form, staff response window, morning request summary and clear acknowledgment, live in 10 working days.
Before
Where they started
The buyer area inquiries page worked nine to five. Interest arriving at eight in the evening met a silent office and a bare form.
The cost of it
What was going wrong
Day to day with buyer area inquiries, overnight inquiries were long on enthusiasm and short on usable detail. The first hour of each day went on assembling the queue rather than working it.
What we built
The out-of-hours route now records preferred area, property needs and moving timeframe, states normal response times and explains the path to a discussion with the area specialist. Automated acknowledgments are labeled as automated.
10 working days, start to handover
10 working days after content approval, including staff review and handover.
Content approved
The clock starts here, once the agency has signed off the material the pages are built from.
The build
4 components, built and tested in the order listed above.
Staff review
The agency's own staff checked the work before anything went live.
Handover
Live and handed over within 10 working days of content approval.
After
What changed
For buyer area inquiries, the team starts the day with organized requests, while visitors understand that a human response is still pending.
“The buyer area inquiries route after hours sets fair expectations. People leave the details we need and know when to expect us.”
Questions about this project
How long did this project take?
10 working days after content approval, including staff review and handover. The working-day count starts once the client has approved the content, so the pace of approvals decides the start date.
Which plan includes this kind of work?
Inquiries routed straight into your CRM (every plan). So a build like this fits The Listing, the entry plan, from $137 a month.
Why is the business not named?
Case studies on GetRealtorWebsite describe each client by the kind of business and the region rather than by name. The quote is from the named contact, in their own words, and is published with their permission.
Want the same fix on your site?
A 30-minute walk-through of the site you would get, on your screen. Plans from $137 a month, the $797 build fee invoiced only after you approve the live site.